The Grants and Tenders staff recently attended a seminar to gain ideas on how best to build and promote their web service.
The biggest challenge in having your online business recognised and readily accessible to prospective clients is marketing. There are literally millions of online websites and online businesses vying for the attention of prospective customers and clients. How to get recognised and found?
One of the first tools that a business should consider is to have a recognisable brand name – a name that is part of their current business, or one that readily relates to the actual business that you are promoting. We were fortunate that we were able to register our business name Grants and Tenders and obtain a similar domain name for our site www.grantsandtenders.com.au which readily identified the type of service we offer. This has been invaluable in allowing our site to be easily found by searchers looking for information on ‘grants’, ‘tenders’ and a combination of these using Google and other search engines. In fact we tend to come in about 3 or 4 on a Google search, which means we usually get hits to our site from this search.
A further marketing exercise is to get other organisations, businesses or bloggers to recognise your site and promote it on theirs – (and vice versa). We have been fortunate in that ACPET www.acpet.edu.au are promoting our services to their members through their weekly newsletter. This is having a flow-on effect to our business. We are now looking at other dierct marketing prospects.
